Beats & StyleHaul for Christmas

Branded Content

The Objective

Make Beats Pill (an Apple product) front of mind for Christmas shopping and demonstrate the product features in an interesting way.

The Media Partners

StyleHaul, represented by IP Network Create, is RTL Group’s leading global style multi-channel network (MCN).

The Brand Idea

Make the target audience feel that gifting Beats Pill for Christmas was the best way to be sure of giving a good present to someone.

The Plan

The Christmas Campaign

During the festive period, Beats ran a series of custom vlogger videos on YouTube with key influencers in the UK, France and Germany to promote their portable speaker product, the Beats Pill.

The Beats campaign videos integrated the product in a fun and natural way, using the voice of three highly popular and authentic vloggers: 'DNER' in Germany, Marcus Butler in the UK and Pierre Croce in France.

These talents used their own unique approaches to deliver the message that “giving Beats products for Christmas was a foolproof way to make someone happy”. They also promoted these YouTube videos through posts on their Facebook, Twitter and Instagram accounts.

The Results

2.12
m

Video views delivered Adults 13-24

10.4
m

Over 10 million minutes watched

57213
+

Engagement actions

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