Medialaan, the leading commercial group in North Belgium
Belgium is a 2-market country. The North and South regions have different languages, different cultures, legislations, players and very different media market structures, but TV is the most invested media in both regions and holds the 3rd place across all daily activities.
In particular in North Belgium, Medialaan is the leading commercial group, holding the best audience shares on all target groups. Its main TV channel VTM has a very strong domestic loyalty thanks to its 76% of Flemish formats.
individual 3h18 (198 min) in 2017
36,2% on the group channels