Italy

Rai is the reference media group for every Italian

Rai Group is the leading group in Italy with a great variety of channels. With 14 TV channels, viewers get their daily dose of top events and news, mini-series, Italian original productions, sports, game shows, infotainment, current affairs & political programmes, reaching all target groups on every screen.

Italian households have a penetration of new technologies & screens for video consumption way above the European average. TV consumption is part of their daily routine with an audience peak in prime time at 21:30, but also a day time peak at 13:45.

5,4M
registered users on the
VOD platform
4h36
Daily TV viewing time per
individual 4h36 (244 min) in 2017
13%
audience share for Adults 25-64 on Rai 1,
and 32% on the group channels

Channels