The Netherlands

RTL Nederland: home of the biggest entertainment formats

RTL is the leading commercial TV group in The Netherlands with complementary channels in affinity with many target groups. Its media offer combines strong daytime & access line-up, the most popular daily soaps (GTST), talk shows & magazines, the biggest entertainment formats (The Voice, Holland’s Got Talent), as well as successful Dutch series.

The Netherlands is quite advanced in terms of new technologies penetration and was one of the first to experience the multi-screen audience measurement.

3M
registered users
on RTL XL
2h58
Daily TV viewing time per
individual 2h58 (178 min) in 2017
15,1%
15,1% audience share for Adults 25-54 on
RTL 4, and 28,3% on the group channels

Channels