Sleek and nimble

December 2018

As from 19 November 2018, W9 will sport a new visual and sound identity. Check it out right now!

Created by Paris-based communication agency Gédéon, this new visual and sound identity reflects the TV channel’s strong points: modernity, daringness, relaxation, humour and action. This new identity is nimble and adds rhythm, it will also promote dialogue with viewers.

The sleek, modern logo, occupying a new place in the centre of the screen, is quickly and nimbly deployed across the channel’s programmes, like a powerful label of recommendation, ushering viewers.

The aim of this change is to strengthen the specific identity and image of W9, confirmed in latest studies as the DTT channel with the best reputation and highest popularity rating. W9 is also the number-one prime-time DTT channel, the number-one DTT channel among viewers under 50 and the overall number-one digital TV channel.

Source : Médiamétrie – Mediamat ratings survey 2018

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