RTL
AdAlliance
Simplicity
for
advertisers.
Value
for
publishers.

RTL
AdAlliance
connects
brands
from
all
over
the
world
to
European
audiences
through
premium
video
content
with
simplicity
and
effectiveness.

We are the advertising sales house that provides a simplified gateway for international and local brands to connect with their audiences through high-quality content publishers.
We also offer all the advertising technology and services needed to make the very best transition to digital and addressable TV. Our market-leading Adtech solutions ensure you will make the most of every platform at each stage of the customer journey.

TV Key Facts 2025

International Total Video Trends by RTL AdAlliance

Our brands

Europe’s leading media outlets under one roof

Achieve unrivalled reach through our premium portfolio of international media brands.

Discover our brands
Our new tool!

AdManager by RTL AdAlliance

Our self-service platform makes it simple to execute your Total Video campaigns all over Europe in a unified way.

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Latest Insights

Our passion for the industry inspires everything we do. And we're committed to sharing our expertise in the media and advertising industry with news articles, research and more.

Talking trusted media

The advertising industry is undergoing a clear transformation.

2025 TV Key Facts
Nov 7th, 2025

Advertising market trends

In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.

TV Key Facts 2025
Nov 7th, 2025

Legacy shows are key for global streamers

While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.

TV Key Facts 2025
Nov 7th, 2025