Let’s celebrate creativity, innovation and the future of TV advertising together! We welcome you aboard our yatch, The Vouch Voyager. In partnership with TVSquared and Videoamp, we are co-hosting a number of events throughout the week of 18th June, including private parties, press conferences and discussions centered around the evolution of TV.
Interested in visiting us? Our agenda is as follows:
Monday 18th, 3:30 – 4:15 pm
Voyage around the future of TV (RTL AdConnect, TVSquared)
With all of the recent brand safety concerns and data privacy scandals, ‘Linear’ TV appears to have quietly continued winning back the hearts of many advertisers. Yet concerns abound over audience quality, chord cutting and the relevance of the traditional ad break as “appointment viewing” becomes a thing of the past. In this discussion, we will see that linear TV is actually capable of evolving into a performance-marketing channel that can be measured and optimized in real-time. But is this enough? Can TV find a business model to ensure that it remains the largest share of brand spend globally? What is the advertisers’ vision of the medium’s future?
Calum Smeaton, Founder & CEO, TV Squared
Stephane Coruble, CEO, RTL Adconnect
Anna-Maria Vujinovic, Director Digital Sales & New Business, RTL Adconnect
Samuel Rueff, Senior Global Media & Digital Manager, Nestlé
Todd Gordon, Director of TV, Adobe Advertising Cloud
Charlie Crowe, The VOUCH Voyage
Tuesday 19th, 10:30 pm – 01:30 am
You are invited by RTL AdConnect at “Cannes Lions Celebration” hosted by Variety! This party will take place at the Radisson Blu Rooftop Terrace.
If you would like an invitation to any of these events, please contact us at firstname.lastname@example.org