News

Men of the moment

July 2017

RTL AdConnect, the international Total Video advertising sales house of RTL Group, announced that it has signed an exclusive management contract with StyleHaul’s men’s lifestyle network, Hauk.

With this new partnership, RTL AdConnect wants to give international advertisers direct access to the very highly sought-after target audience of men aged 16 to 34 years by offering powerful, innovative campaigns with influencers.

Hauk, launched in May 2016 by StyleHaul, the contemporary influencer marketing agency, is home to 120 channels dedicated to men’s lifestyle, sports, gaming and humour content. Hauk captures over 1.2 billion monthly views with 70 creators, including Joey Graceffa, Caspar Lee, Marcus Butler, Alfie Deyes, Thatcher Joe (Joe Sugg), Ali-A (Alastair Aiken), DanTDM (Daniel Middleton), BluMaan (Joseph Andrews), Adam Saleh and KSI (Olajide Olatunji).

Stephanie Horbaczewski, Founder & CEO of StyleHaul, says: “We are really excited by the response of both the community and advertisers to Hauk influencers who have traditionally created content in other verticals are now expanding to men’s lifestyle content and developing a more dimensional platform for advertisers to engage with.”

Stéphane Coruble, Managing Director of RTL AdConnect, says: “Incorporating Hauk into our portfolio allows us to offer advertisers powerful thematic coverage through a single point of contact. In fact, Hauk represents a fantastic springboard allowing brands to associate themselves with the biggest international men influencers. This range of services perfectly complements our Multi Platform Network (MPN) offering in Europe with Golden Network, StyleHaul, RTL MCN, AtresTube, Divimove and BroadbandTV.” The first brands to feature Hauk’s creators include Braun, Stetson, American Eagle and Old Spice. Two national film campaigns are set to launch as well.

 

The Hauk deal complements RTL AdConnect’s range of advertising services which is based on three pillars:

  • Audience – an unrivalled reach of 160 million viewers per day throughout Europe and more than 26 billion video views every month in a secure environment.
  • Expertise – Advertisers can draw on RTL AdConnect’s international knowledge base to identify new areas of growth and to connect with local markets: data, local expertise, trend analysis and media planning – all in a secure environment and in line with the image of the brand.
  • Innovation – RTL AdConnect offers advanced strategic advertising solutions through brand content and ad tech, such as the global programmatic video inventories SpotX and Smartclip.

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