United Screens and Google are expanding their cooperation on advertising sales on YouTube in Sweden, as United Screens becomes a reseller for YouTube’s entire inventory.
As of 26 November, United Screens is a reseller of YouTube’s entire advertising inventory in Sweden. The offer – known as YouTube Reach – adds to United Screens’ product portfolio consisting of brand safe advertising reach within the United Screens premium network on YouTube and influencing marketing with the largest youtubers and influencers in the Nordics.
The product YouTube Reach will reach all Swedish YouTube users and has volumes corresponding to all Swedish viewing on YouTube. According to the study ‘Swedes and the Internet’, YouTube is Sweden’s largest online video service, with 87% of Swedes watching YouTube.
The agreement means that United Screens can now accept all advertisers who want a very large commercial reach and volume for their promotional campaigns, and previously only may have been able to buy such advertising campaigns on television.
Nicole Haman, Global Sales manager at United Screens says, “We are looking forward to presenting YouTube Reach to all TV buyers and offering annual agreements equivalent to the traditional linear TV channels.”