Luxembourg/Paris, 20 May, 2019
NordVPN, the leading virtual private network service provider, is partnering for the first time with RTL AdConnect, RTL Group’s global ad sales house, for its exclusive new pan-European TV campaign in 2019.
The campaign, which shows how NordVPN keeps users safe from cybercrime, is running in 10-, 20- and 30-second TV spot formats.
NordVPN’s TV advertising campaign will appear simultaneously across Europe – in the UK on ITV channels*; in France on M6 channels*; and in Germany and the Netherlands, on RTL channels* – through May until December 2019.
RTL AdConnect has coordinated the campaign using its European media coverage and expertise within the various local markets. RTL AdConnect is also supporting NordVPN through strategic and media consulting and by optimising and monitoring the campaign’s performance.
Marty P. Kamden, Chief Marketing Officer of NordVPN, says: “NordVPN has been growing fast and reached the point where we are looking into more region-specific solutions. We’ve partnered up with RTL AdConnect to make VPN even more visible and understandable for users in Germany, the Netherlands, France and the UK. Thanks to RTL AdConnect’s one stop shop solution and support, we were easily able to deploy our new communication campaign showcasing NordVPN’s cost-effective, well thought-out and fast virtual private network on a European scale.”
Stéphane Coruble, Managing Director of RTL AdConnect, adds: “We are very pleased with this new collaboration with NordVPN for this exclusive partnership. With our network, we are able to offer this new player powerful TV campaigns with unparalleled reach in four major European markets.”
Watch the full campaign here.
NordVPN is the world’s most advanced VPN service provider that is more security oriented than most VPN services. It aims to become the world’s easiest-to-use VPN with a strong focus on user experience. NordVPN offers double VPN encryption, malware blocking and Onion Over VPN. It apps provide a unique algorithm, allowing to automatically connect to the fastest server. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers worldwide and is P2P friendly. For more information: nordvpn.com.
About RTL AdConnect
RTL AdConnect is RTL Group’s Total Video advertising sales house, representing RTL Group’s European media portfolio as well as partners such as ITV, RAI, Medialaan, Goldbach Media. RTL AdConnect provides easy access to a complete, secured total video inventory to ensure that effective media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 160 million potential consumers in Europe every day and cumulates 53 billion monthly video views on its digital inventory. RTL AdConnect offers exclusive solutions for high-quality content across a broad portfolio of multimedia partners, including more than 160 TV channels, 300 digital platforms and 30 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, ensuring wide coverage, in-depth market analysis and multi-screen solutions. http://rtl-adconnect.com/
* ITV channels: ITV1, ITV2, ITV4, ITVbe / M6 Channels: M6, W9 and 6ter / Mediengruppe RTL Deutschland: RTL, VOX, NITRO, n-tv, SUPER RTL and RTLplus / RTL Nederland (including BrandDeli): Animal, Crime Inv, Fox, History, NatGeoWild, RTL Z, RTL4, RTL5, RTL7, RTL8, RTLCrime, Spike, TLC, XITE, Zig Sp Go, Ziggo Spor, ZS Select, ZS Voetb.