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Konnichiwa and Ni hao from RTL Adconnect’s new representatives

May 2018

18.05.2018, Luxembourg, RTL AdConnect

Thanks to new partnerships with Orbimedia and Comkeys, RTL AdConnect presents its new representatives in Japan and China.

As part of its recent strategic repositioning, RTL AdConnect continues to extend its geographical reach. The partnerships with Orbimedia and Comkeys will be supported by MAP Media, the historical Asian representative and service provider for RTL Ad Connect.


Stéphane Coruble and Daniel Bischoff during the AdWeek Asia event

Ikuko Yamashita, CEO of Orbimedia, will be RTL AdConnect’s new representative in Japan. She will be responsible for developing new business opportunities on the Japanese market for RTL AdConnect, offering a simplified and direct access to its entire portfolio to Japanese advertisers wishing to communicate in Europe.

Xuejing Bian, Managing Director of Mediakeys, will be now RTL AdConnect’s new representative in China. She will be responsible for exploring the potential of the Chinese market, offering media planning and buying services to Chinese brands looking to advertise in Europe.

Both will take up their new roles for RTL AdConnect with immediate effect.


From left to right: Masumi Tsuji, Setsuko Sato, Ikuko Yamashita and Natsumi Inubuse

Stéphane Coruble, Managing Director of RTL AdConnect, says:

“We are very pleased to welcome Ikuko Yamashita and Xuejing Bian as our representatives in Japan and China. They will be in charge of finding new business prospects for RTL AdConnect in Asia. We believe in the huge potential of Asia as a key market for international developments and future innovation in the total video world. With their experience, Ikuko Yamashita and Xuejing Bian will be a great help in selling our offer and developing new business opportunities in Japan, China and around.”

RTL AdConnect is the international total video sales house of RTL Group, and the single point of contact for advertisers wishing to communicate outside their home market, keen to benefit from international expertise and get simplified access to mass audience reach in Europe (160 million viewers and 41 billion video views / month).


Stéphane Coruble with Ikuko Yamashita


RTL AdConnect Sales force: Christophe Loisel, Stéphane Coruble, Henry Siou de Becquincourt and Aurélie Kuentz | Orbimedia

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