This year, the TV Key Facts comes early with an online pre-summer edition fully dedicated to “US & European Total Video Trends”. This special edition provides you with more trends about consumption, equipment, investments & much more.
Celebrating 25 years of TV Key Facts.
2018 marks the 25th anniversary of the TV Key Facts, RTL AdConnect & RTL Group’s essential study on international Total Video trends. We’ve come a long way since the first publication in 1994, but the bottom line is the same: TV is alive, kicking, and evolving.
To put this publication into context, RTL AdConnect recently expanded to the United States with a new office in New York. The move is part of an ambition to open up the complex European market for US brands.
Europe is not a United States of Europe: insights & key learnings
This special edition brings together insightful research and articles written by international media experts from renowned institutes and the industry (Deloitte, Eurodata TV Worldwide, FremantleMedia, Magna Global, Warc).
Each article features relevant reports from various perspectives on the future of television and the latest trends in the two areas—programmes, content production, consumption behaviour, ad investments—backed by some exclusive preview of data we collect in our TV Key Facts database (to be released this September together with the usual autumn edition).
Access the full report.
About the TV Key Facts
The International Total Video Trends by RTL AdConnect.
The TV Key Facts is RTL AdConnect & RTL Group’s essential study on TV and advertising. It is composed of a trend magazine and an online database covering 39 countries including 35 European countries as well as India, China, the United States and Japan.
Produced in collaboration with Europe’s major audience and advertising data collection institutes, it provides a wide range of information and figures on international broadcast and digital media to help international advertisers navigate the complex media ecosystem.