One unique gateway giving international advertisers direct access to the entire RTL Group digital ecosystem.
RTL AdConnect – RTL Group’s “Total Video” advertising sales house – will be present at dmexco 2017, the global digital marketing conference, to introduce its new “Video Marketplace”. An official presentation will take place at the Motion Hall, Wednesday, 13 September 2017 at 14:00.
This new and unique pan-European offer gives international advertisers simple and centralised access to RTL AdConnect’s entire digital portfolio, including leading broadcasters’ video-on-demand (VOD) platforms in 12 countries, two of the largest curated marketplaces (SpotX & Smartclip) and premium YouTube channels. These are available both programmatically and via managed services.
The “Video Marketplace” is made up of 3 products:
1. RTL AdPremium: The best of broadcast VOD
RTL AdPremium offers access to the VOD services from RTL Group’s families of channels and also from RTL AdConnect’s partners (ITV, RAI, Medialaan, Goldbach Media): long and short-form on-demand platforms that ensure total brand safety for advertisers. This offer guarantees access to on-demand services with more than 870 million views by over 100 million unique visitors per month, in 12 countries. In addition, these services have a total of 38 million registered and verified users.*
2. RTL AdEx: Access to digital audience extension
This offer includes the inventory sold via the platforms SpotX and Smartclip, two established international players for programmatic sales of online video advertising.
Both platforms give access to the inventory of over 1,200 premium content publishers, which represent 41 billion monthly video views, 800 million unique visitors across more than 190 countries, enabling data insights to enhance quality and performances on customised targets groups.
3. RTL AdAffinity: Influencers’ YouTube channels pre-rolls, mid-rolls and post-rolls
The RTL AdAffinity product provides access to videos around influencers and talents on MPNs (Multi-Platform Networks) such as StyleHaul (6,500 talents), Divimove (1,200 talents), Broadband TV (85,000 talents), Golden Network (from Groupe M6 in France), or RTL MCN (from RTL Nederland). This offer allows advertisers to hand pick premium YouTube channels with a high level of transparency.
Stéphane Coruble © Florence Levillain
“Since its launch, RTL AdConnect simplifies access to the European market for international advertisers, using local expertise and 360-degree global solutions,” says Stéphane Coruble, Managing Director of RTL AdConnect. “With our new Video Marketplace, we are taking it a step further by facilitating access to a Total Video premium inventory, while ensuring our customers’ maximum brand safety and optimal measurability across all screens. As of now, we are the only advertising sales house to provide this kind of service to advertisers internationally. RTL AdConnect provides a one-stop shop solutions for advertisers, helping them to reach their consumers in European markets.”
About RTL AdConnect
RTL AdConnect is RTL Group’s total video advertising sales house, representing RTL Group’s European media portfolio as well as partners such as ITV, RAI, Medialaan, Goldbach Media. RTL AdConnect provides easy access to a complete, secured total video inventory to ensure that effective media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 160 million potential consumers in Europe every day. RTL AdConnect offers exclusive solutions for high-quality content across a broad portfolio of multimedia partners, including more than 100 TV channels, 300 digital platforms and 30 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, ensuring wide coverage, in-depth market analysis and multiscreen solutions.
*Total registered users per month on 6Play, ITV Hub, AtresPlayer, Stievie (Medialaan). Only platforms where registration is mandatory.
Join RTL AdConnect at dmexco Cologne 13th & 14th September 2017
RTL booth in Hall 8 / A21-C28 & dmexco motion hall on 13th September; 14.00-14.45