RTL AdConnect was in Amsterdam for the 4th stop of its TV Key Facts roadshow, a series of conferences across Europe and the US introducing international Total Video trends to advertisers and agencies.
Celebrating 25 years of Total Video research, RTL AdConnect’s TV Key Facts study analyses global media trends and provides brands and agencies with key facts and precious advices for their international advertising campaigns. Discussions pointed the complementarity between TV and digital media. The study reaffirmed TV’s power, long-term and short-term efficiency, cost-effectiveness and brand safety.
Main topics involved the importance of local content, both on TV and digital, introducing long-form and short-form content trends, the programme diversity in Europe and the inclination of the European markets towards home-grown contents. New broadcasters VOD models and influencers content were also decrypted, leading to Total Video consumption trends across the world as well as the evolution of global adspends.
TV Key Facts Amsterdam at Conservatorium Hotel – February 14th
Stéphane Coruble about the TV Key Facts study : “We analyse the trends, challenges and opportunities of the Total Video world, providing the keys to success to international advertisers. Thanks to our global and multi-local views of the market, we are able to point out the significant discrepancies between countries, from video usage and legislation to adtech, measurement or content trends. For this special edition of the TV Key Facts study, we tried to look back and forward 25 years, bringing insightful research by international media experts.”
About The Report
The TV Key Facts database features TV and digital insights, gathering data from the following institutes: Eurodata TV Worldwide, IAB Europe, IHS Markit, ComScore, IAS, and RTL Group calculations. It covers 35 European countries as well as India, China, Japan and the United States. Written in collaboration with independent media consultants as well as experts from audience institutes and production companies, the report provides varied insights into today’s media world.
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