RTL AdConnect, your best pan-European
partner for Total Video campaigns.

RTL AdConnect is the international total video sales house of RTL Group.

We provide access to international markets ensuring the right media decisions are made for your business. One stop shop for pan-euro campaigns, to reach 160 million potential consumers. We have insider knowledge.

Classical or premium, we design the solution for your brand. Thanks to the quality contents of our extensive portfolio (more than 100 TV channels, 300 digital platforms and 30 radio stations in 12 countries), we produce exclusive advertising solutions to deliver your media campaign to millions of potential customers on TV, radio and web platforms.

Full support: we help advertisers reach their audience and accompany them all the way through, ensuring an accurate KPI forecast and measurement.

Total Video Marketplace

RTL AdConnect gives advertisers the key to the number 1 total video inventory in Europe, via programmatic or managed services.

The Total Video Marketplace by RTL AdConnect is a unique pan-European offer giving international advertisers simple and centralised access to RTL AdConnect’s entire digital portfolio.
The “Total Video Marketplace” is made up of 3 products:
RTL AdPremium offers access to the VOD services from RTL Group’s families of channels and RTL AdConnect’s partners (ITV, RAI, Medialaan, Goldbach Media) in 12 countries; RTL AdEx includes the inventory sold via the platforms SpotX & Smartclip, two of the largest curated marketplaces; and RTL AdAffinity provides access to influencers’ YouTube channels pre-rolls, mid-rolls and post-rolls on MPNs (Multi-Platform Networks) such as Broadband TV (85,000 talents), StyleHaul (6,500 talents), Golden Network (from Groupe M6 in France) or RTL MCN (from RTL Nederland).


The best and quickest way to emerge in a market.

80% Daily reach in Europe.

All over Europe, TV offers very reliable audience measurement and a broad range of quality content that inspires and nourishes the digital platforms. We give advertisers access to powerful national channels and niche channels to launch their TV campaigns. We offer a large range of TV opportunities: with or without a spot, we imagine the right creative placement for your brand.


Strong, premium and brand safe platforms.

36 billion monthly video views on RTL Group’s platforms.

We help advertisers navigate today’s complex ecosystem and give access to the strongest European video portfolio made of multi-platform catch-up TV services, multi-platform networks, web original content, programmatic video and linear TV buying platforms.


A powerful medium with a strong weekly reach.

Usage in Europe: 1-4 hrs/day.

Radio reaches more than 90% of Europeans every week.Radio is a powerful, flexible and affordable medium all across Europe. It is the call to action medium – listened to at work, at home and in the car, and offers a quick turnaround: a new campaign can be on air within 12 hours. RTL AdConnect represents 30 radio stations across 7 European markets, including both generalist and specialist radio stations to reach all target groups.

Case Studies

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