Germany

RTL is the market leader in Germany

RTL Group is the leading commercial group across the country and its channels are very complementary & powerful. RTL channels offers a huge programme diversity with a mix of entertainment for the whole family, high staging sports events, reliable line-up and original produced content to reach the mass audience.

In Germany, linear TV is the most consumed media and dominates by far the video consumption, even for younger viewers. The daily TV viewing time increased by +42 minutes between 1993-2017. But the German TV market is very fragmented. The access prime time starts earlier than other European countries (17:00) due to early working hours.

5M

unique users on TV Now

3h41

Daily TV viewing time per individual 3h41 (221 min) in 2017

30,1%

15,5% audience share on All channels’ group and 11,8% on RTL, adults 20-49

Channels RTL Adconnect – Germany

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