Rai is the reference media group for every Italian
Rai Group is the leading group in Italy with a great variety of channels. With 14 TV channels, viewers get their daily dose of top events and news, mini-series, Italian original productions, sports, game shows, infotainment, current affairs & political programmes, reaching all target groups on every screen.
Italian households have a penetration of new technologies & screens for video consumption way above the European average. TV consumption is part of their daily routine with an audience peak in prime time at 21:30, but also a day time peak at 13:45.
individual 4h36 (244 min) in 2017
and 32% on the group channels