United Kingdom

ITV is the leading commercial group within the UK. In 2017 ITV increased its audience share by +4% and showed the most watched soaps and drama series on any channel. ITV’s huge family of channels and variety of premium programming offers something for everyone.

The United Kingdom is a country where linear TV is the daily mass media, with quite an early TV peak on the evening. In the UK, TV accounts for 71% of our video day and for 95% of ad viewing time.