Insights
Explore our research and trend publications
Thanks to an international team of media experts, RTL AdConnect produces in-depth market analysis. We can accurately gauge performances based on research, data collection and our comprehensive expertise. In particular, our studies include country profiles, programmes trends, sectorial insights, audience shares, Total Video consumption habits, GRP shares, media planning tips and ad spends by media.
155Mio
viewers for the Chinese Spring Festival
on CCTV 1+3, China
12Bn
monthly video views generated by
the Top 10 most viewed YouTube channels
3h45
daily TV viewing time in Europe
(all individuals)
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The News Tech Trends
Consumption habits are no doubt changing:
content spreads across platforms, from one screen to the next.
Cooking Trends
Total Video experience is key for brands that want to engage
the Foodies target group at any time and on any device.
Travel Trends
Travel programmes, news, weather forecasts and
sports events are perfect formats to reach potential travelers.
TV Fashion & Beauty
Beauty and style addicts watch a lot of content from influencers that engage and inspire them – a great opportunity for brands!
Kids Trends
Children are faithful consumers of Total Video content.
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analyzing the trends, challenges and opportunities of the media world.