03/03/2020, Germany, Bertelsmann Content Alliance
Bertelsmann Content Alliance: In September 2019, the G+J children’s magazine Geolino and RTL Radio Deutschland jointly organised a concert at Berlin’s Parkbühne Wuhlheide.
What is it about?
The premiere of the “Geolino Live” family music festival at Berlin’s Parkbühne Wuhlheide in September 2019 was attended by more than 14,000 enthusiastic children and parents. G+J’s children’s magazine Geolino and RTL Radio Deutschland joined the key sponsor Deutsche Bahn, as well as partners Unicef, 105’5 Spreeradio, and Eltern magazine, in organising a big family concert in Berlin under sunny skies, in celebration of 30 years of children’s rights. On stage at Berlin’s Parkbühne Wuhlheide, Tobi Krell from the children’s TV channel KiKa emceed a varied line-up of stars including Die Lochis, Lea, Bürger Lars Dietrich, Volker Rosin, 3Berlin, and Hanna Batka. Visitors enjoyed more than four hours of fun and diverse entertainment.
What makes this such a special project?
The premiere of “Geolino Live” not only provided a perfect stage for the Geolino brand, but was also an instant success in every respect, as evidenced in the effusive praise of numerous visitors, strong ticket sales, and the support of the sponsors. Bernd Hellermann, Editorial Director and Publisher CoI Family, said: “The premiere of ‘Geolino Live’, was extraordinary. We brought something truly special to the stage. The Gruner + Jahr project team in Hamburg and our colleagues at RTL Radio Deutschland in Berlin proved just what we at Bertelsmann can achieve if we pool our strengths. On that note, I’d like to thank everyone involved for their efforts! The event’s success, which is reflected in the enthusiasm of attendees, made the decision relatively easy for us: ‘Geolino Live’ will return for a second round in 2020!”
Plans for “Geolino Live 2020” are already in full swing: The second edition of the open-air event will be held on 30 August, again at Berlin’s Parkbühne Wuhlheide. The first few acts in the lineup are already confirmed: Deine Freunde, Glasperlenspiel, Donikkl, and “herrH” (as of January 2020). Tickets and all the latest information about “Geolino Live 2020” are available on geolinolive.de or directly from the ticket shop.
Which companies are involved? And why did the cooperation seem like a good idea?
“Geolino Live” is a collaboration project by Gruner + Jahr, the CoI Family at G+J, and RTL Radio Center Berlin. RTL Radio Deutschland has promoted concerts for years and is responsible for the “Stars for Free” open-air event, among other things. Geolino is a popular and trustworthy brand among children and parents, thanks mainly to the discovery magazine by that name aimed at young readers. It’s hard to imagine a better premise for a successful open-air family concert than pooling Bertelsmann’s strengths in this area: the event expertise and regional radio power of the Berlin stations 104.6 RTL and 105’5 Spreeradio, owned by RTL Radio Deutschland, and the strong appeal of the Geolino children’s brand with the support of the G+J family brands Eltern and Eltern Family. (Source BENET)