Powered by RTL Group | December 2019

A golden partnership

Golden (Groupe M6) joins forces with Facebook Watch to create unique content aimed at millennials.

Expanding on a previous partnership between Groupe M6 TV and radio stations and Facebook Watch, the Golden studio is joining forces with Facebook to create new programmes with public personalities and creatives.

With over 10 million subscribers across its media brands and 600 million videos viewed per month*, Golden, France’s second-biggest content creation studio for millennials has established itself as the French entertainment producer for the new generation. From information to entertainment, Golden’s objective is to be there with young people as they search for meaning.

Drawing on its expertise in creating content for millennials, its production skills and hugely talented people, Golden is offering four 8-episode formats available on Facebook Watch on the Golden Moustache page.

With these shows, Golden takes up the challenge of making children’s dreams come true, confronting artists with their biggest failures, testing the relationship of an influencer with their subscriber and tricking communities with real/fake lookalikes of their favourite star.

 

About Golden
Golden’s expertise ranges from digital talent representation (Roxane, Mister V, EnjoyPhoenix, Horia…) to series production, programmes and documentaries for platforms and TV, and creating powerful communities covering all editorial topics through its leading media brands: Golden Moustache (digital humour platform best known to men under 25**), Rose Carpet (second biggest French women’s media platform on Instagram), Golden News, Golden Pop, Golden Food and Wondher. M6 Publicité covers sales and marketing for Golden media talents and media activity.

About Facebook Watch
Facebook Watch is a platform that connects communities and offers a tailored viewing experience for people interested in content liked by their friends or via followed pages. The interactive social experience on Facebook Watch has come on in leaps and bounds since launching, and now has over 720 million users per month and 140 million per day.

* Incl. BBTV and Divimove source: Tubular 2019
**Influencer Study 2018 – CSA Research – Mars 2018