The European netID Foundation has published the results of a survey on the General Data Protection Regulation (GDPR) conducted by the market research team at IP Deutschland on behalf of the European netID Foundation.
The survey was conducted on 7 and 8 June among 1,081 adult respondents aged between 16 and 59. The vast majority of Germans (87 per cent) have heard about the new EU-wide rules on the protection of personal data. However, one in every two people does not know in detail what these rules actually mean for them. Only 17 per cent of respondents believe their data is now better protected than it was before.
“The entry into force of the GDPR has led to the Internet being flooded with cookie warnings. Many users simply respond by confirming cookie use. But the problem is that many users then automatically or manually delete their cookies, thereby retracting their consent. And their surfing experience suffers as a result. Because each time a visitor lands on a page, the cookies have to be accepted, again and again,” says Jan Oetjen, a Member of the Management Board of United Internet and Chairman of the Board of the European netID Foundation.
Asked what they want from companies and the GDPR, 63 per cent of respondents say greater transparency about which data are harvested. In addition, 45 per cent want standardised solutions that store and use personal consents on all websites.
“The respondents’ wishes make it clear that website operators need to explain more clearly to their users why they need their personal data. Most users would like to see clear, user-friendly management of their consents to harvest data, based on a uniform standard. This would underpin their data sovereignty while improving the browsing experience,” says Jan Oetjen.
About the European netID Foundation
The European netID Foundation was founded in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with the brands Web.de and GMX. As an independent entity, the aim of the Foundation is to help internet providers across all sectors implement the new European data protection legislation. To this end, it created the open industry log-in standard netID. The Foundation’s single sign-on solution establishes an overarching Internet registration and login procedure. The objective is to provide a simple, secure solution that organises user consents, or opt-ins, for the use of Internet services in compliance with data protection and transparency requirements. Using their netID, users can access the Internet services offered by the European netID Foundation and its partners using the same login data, across all sectors. The Foundation is monitoring adherence to the standard as well the standard’s further development. It is also open to the participation of other partners and to other initiatives. The open login standard, or netID, will be launched in the summer. Between them, the Foundation’s founders reach around 50 million internet users.