Powered by RTL Group | July 2017

Alexa goes Toggo

Germany, Super RTL

Super RTL is now offering all its children’s programme information as an Alexa skill.

 “Alexa, ask Toggo when my favourite programme starts.” Many households already have an Amazon Echo speaker that tells them the time, the weather forecast, traffic updates or the latest news. And now Alexa, as she’s known, has a brand new skill: full details of what’s on Germany’s most popular children’s TV channel.

The new Toggo skill knows all Super RTL programmes for the next 14 days and includes a search function allowing viewers of all ages to search for specific formats. Not only that, but Alexa can also read out the programme descriptions for individual episodes, so that parents know exactly why, as well as when, the TV absolutely has to go on! Timings and preview images of a series can be downloaded on the go by installing the Alexa app on a smartphone.

Super RTL’s Managing Director Claude Schmit says: “We want our entertainment offering to be available wherever children and families expect it – on TV, but also online and on mobile devices. I’m delighted that we can now also offer our viewers programme information acoustically.”