AliExpress launches its new “Live all your passions to the fullest” campaign – In collaboration with RTL AdConnect & M6 Publicité

July 8, 2021
PARIS

On air from Monday June 14 to Saturday June 26, the latest campaign from AliExpress, the international marketplace of the Alibaba Group, is called “Live all your passions to the fullest.” M6 Publicité and RTL AdConnect have supported the brand by producing a creative TV campaign.

Passionate about cooking, fashion, travel or even gardening – AliExpress’s latest communication campaign features 6 French people who talk about their passions and how AliExpress supports them in their activities. Indeed, according to a study carried out by Ifop for AliExpress [1], more than one in two French people have discovered at least one new passion after doing an activity during lockdown. For example, cooking and DIY, as well as gardening, have become a passion for 35% of the respondents. These different “AliExpress Moments” featured in the campaign offer a perfect overview of the extent of the catalog available on AliExpress, which is ready to support its users practice their new passions.

The 6 spots of the campaign, produced by the M6 Unlimited teams, will be broadcast in preferential locations within the advertising screens of M6 and Puissance TNTGroupe M6’s media offer composed of the TV channels W9, 6ter and Gulli – which offers synchronized screens on TV. The 45-second spots on M6 and 40-second spots on PTNT appear at the top of the advertising screens, with a personalised jingle, thus boosting viewer attention and advertising recall.

Alongside long format special operations, AliExpress will also advertise during Euro 2021 in both classic TV and digital format.

 

[1] Ifop study for AliExpress conducted online between May 19 and 21, 2021 with a representative national sample of 1,008 French people aged 18 and over. Representativeness quotas were applied on sex, age, region, category of agglomeration, occupation of head of household and presence of children at home.

 

About RTL AdConnect

RTL AdConnect is the international Total Video sales house of RTL Group and beyond. It provides international advertisers a simplified access to a global premium and brand-safe total video inventory ensuring that the right media decisions are made for pan-European campaigns.
Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 160 million potential consumers in Europe every day. RTL AdConnect offers exclusive solutions around high quality content across an extensive portfolio of media partners consisting of more than 150 TV channels, 300 digital platforms and 40 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, offering full support from start to finish, ensuring high reach, deep market insights and cross-screen solutions.
Contact: Carine Jean-Jean, Communications Director, cjeanjean@rtladconnect.com

About M6 Publicité

2nd largest multi-media company in France, M6 advertising provides available to its advertiser customers a multitude of solutions to its advertising customers, based on the assets of the M6 Group.
M6 Unlimited is the cross-media unit of M6 advertising dedicated to the creation, production and distribution of innovative and inspiring brand content. It accompanies advertisers in their strategic and creative thinking, to optimize the performance of their campaigns.
Contact: Morgan Traisnel, head of Communication, morgan.traisnel@m6.fr

About AliExpress  

Launched in 2010, AliExpress (www.aliexpress.com) is Alibaba Group’s global marketplace that allows consumers to shop directly from sellers around the world. AliExpress offers a wide range of products with excellent value for money to make shopping easy and convenient.
Contact: Mathilde Bodo, Press Relations Executive, mathilde.bodo@bcw-global.com

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