Business Idea Meets Investor – On Camera

January 13, 2020

Paris, 01/10/2020

Starting January 14, M6 will be showing “Qui veut être mon associé?”, the French offshoot of the internationally popular investor show “Dragon’s Den.” On the show, which will run during primetime, talented entrepreneurs have to win over potential investors for their business ideas. In Germany, sister station Vox is attracting strong viewer numbers with the show.

Artists and acrobats, singers and songwriters, cooks and artists – there is hardly a discipline in which M6 has not sought, found and promoted new talent with its great shows in recent years. Now another one is about to be added: In “Qui veut être mon associé?” the stage belongs to up-and-coming entrepreneurs who compete, on camera, for the favor of potential investors and silent partners. M6 thus brings one of the world’s most popular television formats to France: Launched in Japan in 2001 as “Money Tigers,” the show’s international breakthrough followed in 2005 with the BBC show “Dragon’s Den.” In the U.S., it became famous as “Shark Tank,” and in Germany it is going from success to success as “Die Höhle der Löwen” on Vox. The same goes for Canada, Australia, and more than 30 other countries around the world – and almost certainly for France as well, starting January 14 at 9:05 pm.

The show picks up on a trend in France, Joulien Courbet, who already hosts the business magazine “Capital” and the real estate format “La meilleure offre,” launched just a few weeks ago, will host the show. But the decisive factor in “Qui veut être mon associé?” is the team of six investors. It is composed of the founders and entrepreneurs Marc Simoncini, Catherine Barba, Marc Vanhove, Delphine André, Eric Larchevêque and Frédéric Mazzella. These are the six who need to be convinced, on camera, by up-and-coming entrepreneurs and their business ideas – so that they can then invest in these businesses and make them big.

The ideas presented in the first season of “Qui veut être mon associé?” are really well worth seeing: for example, a young woman who has founded a fashion label for clothes designed to be easily put on and worn by people with disabilities. Another candidate has developed a proprietary method for repairing suitcases that have been damaged during airplane transport or on the baggage carousel. An inventor duo promises a new toothbrush that will guarantee clean teeth after just ten seconds of brushing.

M6’s new show picks up on a trend in France: In surveys, one in four French people have indicated that they wouldn’t mind becoming an entrepreneur. Among 18- to 24-year-olds, as many as 46 percent could imagine a life as an entrepreneur. And in 2018, the number of new companies being set up in France reached a new record of 700,000. But the surveys also make it clear that the crucial obstacle on the path to one’s own business is almost always a lack of financial resources and investors. Investors that are now brought into play by “Qui veut être mon associé?”.

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