Content on all distribution channels
18.11.2019, Germany, Super RTL
Looking ahead to the coming year, on 12 November Super RTL announced a considerable amount of new content, including a weekday news magazine for children.
Super RTL CEO Claude Schmit says: “We’re making good progress in our transition from conventional TV channel to content hub. This has been one of the company’s most profitable years, which spurs us on to continue down the same path.”
Täglich Toggo (Toggo Daily), which is just a working title, will launch next spring as the first news magazine for children produced in-house. True to the motto “Laugh more, see more, understand more”, Super RTL is expanding its portfolio of knowledge magazines by launching an up-to-date news service designed to present social issues and geopolitical topics to young viewers in a way they can understand, with an emphasis on what they genuinely find relevant and interesting. But most importantly of all, as ever in the TOGGO world, the programme will be fun to watch.
Martin Gradl, Content Director at Super RTL, says: “So much happens around us every day, and being very curious anyway, kids in particular want to know about and understand it. I’m proud of the whole team at Super RTL and of our bold decision to venture into the news business. We’re well aware of the tremendous responsibility on our shoulders, to consistently present complex world events in a way that children can process, and we’re already enthusiastically and energetically putting the finishing touches to the format’s editorial line.”
Over time, new playout channels will be added to the content hub, which should expedite the distribution of new content. For example, the popular children’s formats of the linear timeshift channel Toggo plus can be downloaded from the streaming service TV Now on a catch-up basis for seven days after airing. Viewers can also watch entire Toggo series on their TV set via the HbbTV media library.
Licensing topic marketing is also an important platform for the content hub, and Super RTL has now become Germany’s largest agency active in this domain. Super RTL’s portfolio currently includes well-known names like Paw Patrol and Peppa Pig.
Boris Bolz, Chief Digital & Marketing Officer at Super RTL, says: “Kids will find us wherever they expect us to be: via apps, on YouTube or linear TV, on TV screens, on a parent’s tablet or when the Toggo tour comes to their home town. The content hub is an ideal vehicle for positioning our content with pinpoint accuracy.”