Discover more about our offer at MadFest x Dmexco

September 21, 2020

Tune in to the virtual event, MadFest x Dmexco, to learn more about what RTL AdConnect can offer you.

Starting on the 23rd of September, MadFest x Dmexco will take place virtually over the course of two days. The days are split into small snippets, in which speakers will speak concisely on their chosen subject. MadFest will bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda.

We at RTL AdConnect have two slots over the two days and are proud to be an official partner of the event! See below for more detail on our speakers and their chosen topics.

Agenda

Wednesday 23rd September 16:37 (CEST)

“Next Generation TV Buying” – Keynote and Q&A

Speaker: Nicole Haman, Digital Sales Director at RTL AdConnect

What is the future of the TV buying? Nicole Haman will explore the recent technological innovations surrounding programmatic buying, specifically RTL AdConnect’s latest programmatic buying tool, VMP Connect. She will discuss what it brings to advertisers as well as to the channels.

Thursday 24th September 13:37 (CEST)

“The world stopped and TV stepped in” – Keynote and Q&A

Speaker: Stéphane Coruble, CEO at RTL AdConnect

Stéphane Coruble will discuss TV’s resilience, reliability and trustworthiness in our time of need. TV informed us when we needed to know what to do, yet also allowed us to escape from a bleak reality. In a world where digital continues to grow, there is still space for TV. Ad Spend may have gone down, but viewing times went up. The market will recover and linear TV will be there for the whole ride.

To tune in to these keynotes and many more, be sure to get your tickets here.

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