European Christmas Content Trends

December 18, 2020

Our Content and Portfolio Executives, Marion Bardagi and Marie van den Zande, have had their say on what they expect this year’s Christmas content trends to be and what are media partners are broadcasting.

This Christmas, many families will not be able to get together as is usually customary. As such, broadcasters have tried to replicate a feeling of togetherness. This includes the presenters of Good Morning Britain, This Morning and Loose Women joining forces for an exclusive episode on Christmas Day.

In an attempt to inspire Christmas cooks, broadcasters are also airing plenty of culinary content. After its lockdown triumph, French Broadcaster, M6, is airing a new Christmas season of Tous en Cuisine. The French public will once again cook alongside chef, Cyril Lignac, as he shows us his festive favourites.

Contextually relevant content is always appreciated by the viewer, which is why broadcasters are releasing plenty of Christmas-specific content this year. Dutch Broadcaster RTL 4 is airing a special festive competition, called Merry Little Christmas, that puts 16 master builders to the test to see who can create the best miniature Christmas village.

Entertainment provides content applicable to the whole family. Spanish Broadcaster, Antena 3, is looking back on the best of this year’s entertainment in Lo Mejor de Cada Casa, which airs on Christmas Eve.

© M6

© RTL Nederland

Despite all these attractive options, viewers also value new, exclusive content which our media partners are providing. M6 is premiering the internationally acclaimed format, Lego Masters over the festive season and is expected to be a great success.

This depth of premium content gives advertisers the perfect opportunity to reach large audiences, composed of different generations. It is more important than ever for brands to stay on air.

If you’d like to read their full report, including more programmes to watch over the festive period, click here.

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