Join us at the Festival of Media Global in Rome on Wednesday 22nd of May. #FOMG19, held at Rome Cavalieri in the beautiful Italy, is an immersive event connecting engaged global advertisers looking for new media and marketing solutions, tools and innovation with media agencies, vendors and tech companies in one platform for insight, sharing and networking.
//Date & Time//
Wednesday 22nd of May at 15:10
Waldorf Astoria Hotels & Resorts
Via Alberto Cadlolo, 101, 00136
- Nicole Haman, Digital Sales Director at RTL AdConnect
Building your brand with TV and YouTube
This session will introduce the Total Video consumption trends and challenges, from impact to measurement, addressing brand safety, ad fraud and viewability challenges, and explore how to take advantage of a new content ecosystem, from TV to YouTube.
- Total Video consumption trends
- How to engage with audiences across all distribution platforms
- The brand risk galaxy: how to answer advertisers’ brand safety concerns