Powered by RTL Group | October 2019

How to work with influencers

01/02/2019, Sweden

Natalie Tideström Heidmark, CEO of United Screens, presents at YouTube Sweden’s Video Week.

The keynote presentation from Natalie on YouTube Sweden’s Video Week, had around 150 marketeers in the audience, taking place at Googles offices in Stockholm.

Natalie presented two of their recent campaigns from United Screens. The first influencer marketing campaign was with Adidas and included a branded football game between two hip hop artists in Sweden to market their football shoe. The game was live streamed on YouTube and already less than three weeks after the campaign, the Adidas football shoe Adidas hardwire pack doubled in sales compared to the same period last year.

The second campaign was for Santa Maria, a taco brand in Sweden who used several influencers to engage the Swedes to eat tacos every day of the week.

The rest of the YouTube Video Week included YouTube Today, Creators and Content Trends and the Future of Advertising.