02/21/2020, France, RTL2 (French Radio)
A few days after being voted “Radio Musicale de l’Année” (Year Best Radio Station for Music), RTL2 launches a TV advertising campaign with the biggest names in pop rock: Angèle, M, Sting, James Blunt and Mika.
RTL2 hits 25 in 2020, and this communications campaign hits home its unique positioning around pop rock music – for which it has always been so successful. The success of a station with a daily audience of 2,279,000 was confirmed early this year when it was voted “Radio Musicale de l’Année*”.
Watch the 10- and 15-second ads broadcast on Groupe M6 channels, aimed at over 13 million people in the 25-49 target group.
*Source: Grands Prix 2020, digital radio and audio fair, 23 January 2020
Les Grands Prix Radio recognises the most innovative and creative professionals of the past year across the categories of station, digital audio experience and ad creation. The jury is made up of people from the radio, media, marketing, analysis, law and creativity sectors.
Watch the 10-second ad
Watch the 15-second ad