RTL AdConnect will be participating in two virtual sessions over the course of Advertising Week, which runs for 8 days from 29 September to 8 October. The week’s agenda is purpose-built to bring the marketing, media, technology, and creative industries together to drive change; great minds don’t think alike, but now we must think together.
We are also proud here at RTL AdConnect to be an official partner of the event!
Thursday, 1 October 2020, 2:30 PM (CEST)
Keynote “Leveraging the power of premium content across video”
Speaker: Jean-Baptiste Moggio, Head of Marketing, RTL AdConnect
In a world where video is ubiquitous, in many forms and available on many platforms, how does premium video content make a difference? Using his expertise, Jean-Baptiste will decipher what defines the video consumption landscape across all screens & platforms in 2020 & beyond.
He will also describe the added value of premium content for video advertisers. And how we could solve the issue of fragmentation for international video buyers.
Through a deep dive into different video touchpoints, he will analyse the consumer’s appetite for video in different countries, while taking into account the first lessons of the lockdown on video consumption.
Whether it is connected TV, addressable TV, broadcasters’ VOD platforms or social media platforms, the opportunities for advertisers are endless but not all video touchpoints are equal. Let us show you how to harness that opportunity.
Tuesday, 6 October 2020, 21:00 (CEST)
Panel “Moving TV Forward”
Take advantage of the opportunity to listen to industry experts discussing what the future of TV will be in such an unpredictable time.
Panellists: Stéphane Coruble, CEO at RTL AdConnect
Walt Horstman, SVP/GM Analytics and Advertising at TiVo
Andrew Ward, President at Ampersand
Noah Levine, Chief Revenue Officer at 605
Sona Pehlivanian, Vice-President of Addressable Campaign Management and
Operations at NY Interconnect
The world of TV is now interactive, connected and much more than it ever was before. What do brands need to do to take part in this new universe? Advertising Week is gathering experts together from the advanced TV space and asking them for everything marketers need to know about how they can move TV forward.
To catch all of this and more, get your tickets here!