February 2019

Engaging Children with Total Video

Discover the new edition of the ‘Kids’ Trends’ by RTL AdConnect!

Total Video experience is key for brands that want to engage the Kids target group at any time and on any device. 
As true Digital natives, children these days are screen-savvy. No matter the platform or the screen, children are genuinely impacted by the power of Total Video.
Children watch a lot of shows by influencers that inspire them and match their individual tastes. This is a great opportunity for brands! RTL AdConnect gives simplified access to thousands of talented YouTubers worldwide.

©Alvin and the Chipmunks

While children may be strong consumers of online video, they still remain loyal to TV, watching on average 1h32 hours daily of television content. With a wide offer of programmes in 12 European countries, RTL AdConnect provides quality content in a completely brand safe environment.
Offering the best of TV and online video, RTL AdConnect creates tailor-made solutions for advertisers, ensuring they make the right media decisions for their pan-European campaigns.
With the power of Total Video, RTL AdConnect allows brands to branch out beyond domestic audiences and discover a new and simple way to reach more!

Access the booklet here