08.08.2019, Germany, Mediengruppe RTL Deutschland
The “Let’s get going” initiative of Mediengruppe RTL Deutschland will use all the group’s channels and platforms to focus on future-oriented topics such as preventing plastic waste, environmental protection and sustainability.
On the occasion of the third global climate strike on September 20, World Clean Up Day on September 21 and the climate conference on September 23 in New York, Mediengruppe RTL Deutschland will use the extensive reach of its channels and platforms to provide comprehensive coverage of these concerns. The media company will focus on the topics of plastic waste prevention, environmental protection and sustainability from September 16 to September 23.
Stephan Schäfer, Chief Content Officer at Mediengruppe RTL Deutschland: “The environment and sustainability are crucial future-oriented topics, which is why we’re devoting a full week of coverage to them – for the first time in a concerted manner across all our channels and platforms. We want to reach and galvanize millions and millions of people through comprehensive and versatile reporting on air, online and on social networks – in a way that’s journalistic and informative, practical and close to everyday life, evocative, profound, and at times entertaining. But the ‘Let’s get going’ initiative also includes us. That’s why there will be numerous transparent activities within our company that are intended to make us even better at dealing responsibly with our environment and the future.”
A quick look at the highlights of the “Let’s get going” initiative:
- The highlights at RTL Television include a new Jenke Experiment with extreme reporter Jenke von Wilmsdorff on the subject of plastic and plastic waste avoidance (September 23 @ 8:15 pm).
- Vox will also accompany the environmental week in a variety of ways – including on magazine program Prominent! For example, celebrity chef Roland Trettl will discuss how he made the production set of First Dates – Ein Tisch für zwei (First Dates – A table for two) more sustainable.
- At N-TV, the news, magazine programs and documentaries will revolve around ‘all things sustainability’ for a week, with the topic being viewed from different angles. In addition to in-house productions and special editions and guests in the studio, a CO2 Foodprint calculator will also be available online at n-tv.de for users during the sustainability week.
- Everything’s coming up green at Nitro as well during this dedicated week. The men’s channel will send a signal on sustainability on TV and online with exciting environmental life-hacks and hands-on campaigns.
- RTLplus will use two new episodes of cooking show essen & trinken – Für jeden Tag (Eating & drinking – for every day) to take up the topic of sustainability: in Heute und Morgen – Was vom Tage übrig blieb (September 16 @ 5 p.m.) as well as in Frische Gartenküche – Purer Genuss aus der Heimat (September 17 @ 5 p.m.).
- Super RTL brings the subject of climate protection closer to its young audience in a playful manner during the action week. On toggo.de as well as in the Toggo apps, children can watch appropriate videos and use their own game about preventing waste to discover all sorts of interesting facts about sustainability, the environment and renewable energies.
- As a highlight for the week, Geo Television broadcasts Germany’s premiere of the large-scale BBC environmental documentary Drowning in plastic (September 16 @ 8:15 pm). The pay-TV channel will dedicate itself to the environmentweek in various ways, e.g. in documentaries on Greenpeace and other environmental activists through to the fight against food waste.
- TV Now will bundle all broadcasts on the topics on its own landing page in an easily searchable way, while RTL.de will give numerous tips and background on the topic of sustainability in the site’s Advice section. The action week will e.g. show how one’s own household can be whipped into shape when it comes to sustainability.
- The radio stations of RTL Radio Deutschland will also use the action week to provide detailed information on the topic – including the stations from RTL Radio Center Berlin and the Halle radio station, Radio Hamburg, Antenne Niedersachsen and Hitradio RTL Sachsen.
Mediengruppe RTL Deutschland’s “Let’s get going” campaign is part of a sustainability initiative of the Bertelsmann Content Alliance in September.
Banner: Jenke von Wilmsdorff © TV Now / Elena Ezhova