Pride Month is ending: what’s next?

June 24, 2021

June is coming to an end and we wanted to have a special look back on this month…

Since 1970 the LGBTQ+ community has celebrated June as Pride Month, a time where people have come together in celebration of diversity, dignity, inclusion, and acceptance of all people regardless of their gender, sexual orientation, and identity.

As a reflection of society, media has an immense role to play in raising awareness for LGBTQ+ causes and destroying negative stereotypes. Significant progress has been made over the past decade but there is still a long way to go. A recent study [1] showed that only one in five people worldwide said they see LGBTQ+ people depicted regularly or frequently, and when they do, it is often in a stereotypical way.

Media has a direct impact on society and how communities are represented. If the LGBTQ+ community is seen on screen, discrimination is more likely to take place.

Educating crowds comes with the job, media players need to take responsibility and be a big driver for inclusion and equality.

[1] Visual GPS 2021, by Getty Images

© RTL4

At the heart of most home is the television, and therefore it has had to become more and more representative of its audiences over the last few years.

In Europe, we have seen the emergence of TV shows paying tribute to and representing the LGBTQ+ community.

X Factor Italy is blazing a trail in inclusion by no longer placing contestants into categories based on their age or gender. The 2021 series will embrace this new format in a move to bring the show more into line with its stated values of gender freedom, no labels, and crossing borders, instead of focusing on musical proposal and artistic projects.

TVNOW in Germany has recently released the first-ever dating series solely dedicated to lesbians looking to find true love. After the success of Prince Charming, a series dedicated to gay dating and the first international branch of the American series version Finding Prince Charming from 2016.

Big European networks such as RTL Nederland are importantly highlighting that everyone can be who they want to be, especially promoting this to younger audiences. On RTL4 a new one-off drag entertainment show, Make Up Your Mind, has made waves in the Netherlands and has proved to be extremely popular among Dutch audiences.

There has been more and more recognition of the LGBTQ+ community on screen over the last few years. Television has a huge role to play in spreading awareness and acceptance towards others, and, in the case of these examples, bit by bit television is becoming more representative of its audiences.

Let’s remember that we all have a role to play in the fight for equality and inclusion; it should be a daily engagement and not just for one month a year.

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