M6 Publicité launches Puissance 6, the first synchronised advertising slot on M6, W9 and 6ter.
As the pioneer in synchronised advertising since 2013 with Puissance TNT (on W9 and 6ter), Groupe M6 is now offering Puissance 6 – one of the most powerful advertising solutions on TV – every day of the week on the 20:43 slot (except on Saturdays). All the advertisements comprising this slot, aired simultaneously on Groupe M6’s three free-to-air channels, offer powerful and ground-breaking instant coverage.
This new solution in France has seen immediate success. On 6 January 2019 – the day of its launch – Puissance 6 was the most powerful slot on all French channels on most targets, particularly amongst women under 50 responsible for household purchasing.
Puissance 6 offers up to 36% additional coverage.*
David Larramendy, Managing Director of M6 Publicité
David Larramendy, Managing Director at M6 Publicité, explains: “This innovation is the result of coordinated hard work from the channel and sales house teams, which we would like to thank for being involved. We are also proud of the trust that more than 70 advertising partners have shown in this solution, including Axa, BNP Paribas, Renault, Volkswagen, Mars and L’Oréal. Optimising coverage is a major challenge for advertisers,which we are now able to meet thanks to this innovation.”
*Source: Médiamétrie/Médiamat – Puissance TNT’s contribution to coverage for M6 in connection with Puissance 6 (20:43 slot)/Target WRP-50/Period from 6 to 11 January 2019