RTL Group will once again attend the global digital marketing exposition and conference dmexco in Cologne with a big stand and a big show.
On 13 and 14 September 2017, international marketing specialists and advertisers will once again travel to Cologne for dmexco 2017. In the wake of last year’s success, RTL Group together with its partners are once again preparing to present themselves alongside their national and international partners.
Impressions of dmexco 2016
The biggest booth in town
And very much in keeping with their slogan ‘Size matters!’ the joint booth of RTL Group, IP Deutschland and Gruner + Jahr will be almost 16 per cent larger than it was last year. Covering over 900 m2 of exhibition space, the partner network’s booth will be the biggest showcase of international cross-media advertising power. The partners’ coordinated presence will not only reflect their shared aspiration to provide top-quality content, be transparent and use the latest technology to reach the widest possible audience, but also underscore the importance of forging alliances in an increasingly digitalised and technology-dominated world.
Accordingly, the joint booth at dmexco will be manned by specialists from all media, advertising technology and digital advertising sales sectors, including the Ad Alliance label run by the advertising sales companies IP Deutschland, Gruner + Jahr e|MS and Smartclip. This year, for the first time, the digital advertising sales company and technology provider Smartclip will have its own space on the stand.
In addition, the following companies are represented at the stand:
- RTL Group with RTL AdConnect, SpotX, VideoAmp, Clypd, Divimove and RTL II
- Gruner + Jahr with TRND and Ligatus
- Mediengruppe RTL Deutschland with SQL Service and Q division
- Bertelsmann with the Bertelsmann Digital Media Investments
Reach more with Total Video
“The Power of Total Video” at dmexco Motion Hall
Following last years‘ presentation under the title „The Power of Total Video“, RTL Group will return to the dmexco Motion Hall which features the latest trends in video production and marketing campaigns – and a 23-metre-wide video wall. Under the headline “Reach more with Total Video”, RTL Group together with its international sales house RTL AdConnect will showcase how the Group combines the best of TV and digital for its advertising clients. RTL Group Co-CEO Bert Habets will present alongside Stéphane Coruble, Managing Director RTL AdConnect, Samantha Glynne, Global Vice President of Branded Entertainment at FremantleMedia, as well as Benny Arbel, CEO of Inception.
Click here to learn more about the session.