Luxembourg/Paris – Monday 4th March 2019
Romain Chevalerias, formerly Deputy Sales Director of Next Radio TV, is joining RTL AdConnect as Business Unit Director of the Paris office, taking charge of France, Switzerland and Asia.
He will be responsible for marketing the Video, Radio and Digital inventory of RTL Group’s international network, managing the sales unit of the Paris operation, which also covers Switzerland, and the media company’s agents across Asia.
“I am delighted to join the Paris office teams to continue to develop the French business and the regions that we are responsible for, such as Switzerland and the whole of Asia,” says Romain.
Based in Paris, he will report directly to Simone Blei, Global Sales Director at RTL AdConnect. A graduate of La Rochelle Business School (formerly Sup-de-Co La Rochelle), Romain began his career in 2005 in the online division of the Marie Claire Group and then Prisma Presse. From 2008 to 2011, he worked between London and Paris as Director of International Development for France 24.
Romain then joined the Next Radio TV teams for more than eight years, as Advertising Director of the TV division and then Deputy Sales Director (TV, Radio, Digital) for the French and international markets.
About RTL AdConnect
RTL AdConnect is RTL Group’s total video advertising sales house, representing RTL Group’s European media portfolio as well as partners such as ITV, RAI, Medialaan, Goldbach Media. RTL AdConnect provides easy access to a complete, secured total video inventory to ensure that effective media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 160 million potential consumers in Europe every day and cumulates 53 billion monthly video views on its digital inventory. RTL AdConnect offers exclusive solutions for high-quality content across a broad portfolio of multimedia partners, including more than 160 TV channels, 300 digital platforms and 30 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, ensuring wide coverage, in-depth market analysis and multi-screen solutions.