17.09.2019, Hungary, RTL Hungary
During Hungary’s summertime the main target audience chose RTL Klub in prime time.
The majority of the key demographic of 18 – to 49-year-old viewers watched RTL Klub from 19:00 to 23:00, between 1 July and 28 August. During this period, RTL Klub’s average audience share was up 25 per cent compared to its competitor. Between 1 July and 28 August, RTL Klub won 65 times, while sister channel Film+ also scored one evening.
Thanks to these strong audience results, the difference between RTL Klub and its main commercial competitor reached its biggest difference in year to date: 45 per cent – crediting RTL Klub. The channel’s prime time share in the key demo group was 12.5 per cent (other: 8.6 per cent).
Between 1 August and 28 August RTL Klub slammed 86 per cent of the prime-time period as the winner.
Now RTL Klub is turning to the autumn season with the same attitude. A brand-new series launched on 1 September named Jófiúk, based on the worldwide hit series Los hombres de Paco by Globomedia and it is about three cops whom – after a major screw-up – are transferred to a new precinct only to continue their disastrous police work. RTL Klub is also offering viewers the second season of the popular ‘farmer’ reality show Házasodna a gazda. RTL Klub has been continuing to broadcast the new seasons of the comedy flagships like A mi kis falunk and Drága örökösök. Love Island, an ITV date reality adaptation which has begun its campaign this month is expected to generate strong ratings.
Banner: Love Island and Házasodna a gazda