September 2019

RTL Klub slammed the summer!

17.09.2019, Hungary, RTL Hungary

During Hungary’s summertime the main target audience chose RTL Klub in prime time.

The majority of the key demographic of 18 – to 49-year-old viewers watched RTL Klub from 19:00 to 23:00, between 1 July and 28 August. During this period, RTL Klub’s average audience share was up 25 per cent compared to its competitor. Between 1 July and 28 August, RTL Klub won 65 times, while sister channel Film+ also scored one evening.
Thanks to these strong audience results, the difference between RTL Klub and its main commercial competitor reached its biggest difference in year to date: 45 per cent – crediting RTL Klub. The channel’s prime time share in the key demo group was 12.5 per cent (other: 8.6 per cent).

Between 1 August and 28 August RTL Klub slammed 86 per cent of the prime-time period as the winner.

Now RTL Klub is turning to the autumn season with the same attitude. A brand-new series launched on 1 September named Jófiúk, based on the worldwide hit series Los hombres de Paco by Globomedia and it is about three cops whom – after a major screw-up – are transferred to a new precinct only to continue their disastrous police work. RTL Klub is also offering viewers the second season of the popular ‘farmer’ reality show Házasodna a gazda. RTL Klub has been continuing to broadcast the new seasons of the comedy flagships like A mi kis falunk and Drága örökösök. Love Island, an ITV date reality adaptation which has begun its campaign this month is expected to generate strong ratings.

Banner: Love Island and Házasodna a gazda