RTL unveils its new brand identity

June 24, 2021

On 14th June, RTL Group and its subsidiary, RTL Mediengruppe Deutschland, revealed the new look of its main entertainment brand, RTL, following its comprehensive rebranding.

Looking towards the future, RTL’s new design will allow it to consolidate its position as one of Europe’s leading entertainment brands. Its new look consists of a multicoloured logo, with a wide range of different colour combinations that change frequently, something unique in the European media landscape, making the brand identity more versatile and allowing it to adapt to any context, as well as representing the diversity of the brand’s content and people. The update of the brand’s three-coloured rectangular logo with this dynamic, multicoloured format was intended to emphasise one of the company’s main mantras, namely that the content defines the brand.

“We are furthering the transformation of RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.”

© Thomas Rabe, CEO, RTL Group & Bertelsmann

The focus was to create a strong and unified RTL brand that reflects positive entertainment, inspiration, and energy. RTL Group CEO Thomas Rabe added, “The repositioning and redesign of RTL is part of our response to technological innovations and profound changes in the media landscape and the societies we operate in. We combine the power of a one-brand strategy with the endless customisation possibilities of the digital world – the perfect solution to promote the diversity of RTL Group’s portfolio, content and people.”

Therefore, Mediengruppe RTL Deutschland, to create more uniformity and a stronger link between its different subsidiaries and brands, will become RTL Deutschland in September and TVNOW will become RTL+. This new strategy will be instrumental in turbocharging the digital development of the business and making its content reflect the changing times and the values associated with modern entertainment brands.

Find out more here.

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