After months of inactivity, the curtain has finally risen on French performers’ time to shine. On 20 October at 21:05, the 15th season of La France a un incroyable talent will launch on M6. The start of a new season represents the first time that amateur artists from all genres can return to the stage after lockdown prevented shows from taking place. In the quest for €100,000, contestants will have to sing, dance and amaze their way through a large number of auditionees who are all hoping to be France’s next top talent.
Although the judge line-up will remain the same, Karine Le Marchand is set to host the hit show for the first time, thereby replacing ex-footballing superstar David Ginola. Ginola presented the format for 4 years, receiving record ratings in the process; this trend is set to continue since Le Marchand was voted France’s favourite TV presenter this year following several successful seasons of ‘L’amour est dans la pré.’(Love in the field). The new presenter brings a new element to the show; Le Marchand has the ability to send one auditionee straight to the final with a golden buzzer of her own.
The evening’s entertainment doesn’t end there. At 23:05 every Tuesday, Pierre-Antoine Damecour will take us backstage in La France a un incroyable talent…ça continue where viewers can take advantage of unseen footage and exclusive interviews with the participants.
The success of the upcoming season seems all but certain after last season’s ratings. Amongst the format’s main target group, female heads of household under 50, the programme had a 25% market share. Furthermore, its market share for all viewers under 50 was 26% (the second largest since the show began) and it was 16% for total viewership, which is its best result in 8 years. The show’s online prowess further highlights the dominance of the global format. A video of last year’s act ‘Duo Maintenant’ had over 80 million views on the programme’s Facebook page alone.
The return of the hit format is a boost for the market and a triumph of creativity in content production.