Paris – 24 February 2020
UFO – the new award-winning beauty product by FOREO will be advertised on TV Now.
FOREO, the Swedish brand that revolutionises the beauty and wellness industry with smart skincare products is targeting the German market with its most recent creation ‘UFO’. They asked RTL AdConnect, the international total video sales house of RTL Group, to support them in their growth through an online video campaign in Germany.
Founded in 2013 in Stockholm, FOREO’s designs are already available in more than 10,000 stores across 77 markets globally, winning more than 100 design and beauty-awards worldwide – such as the iF Design Award, the ELLE Beauty Award and the G+J SPA Award.
With the innovative tool UFO, FOREO has revolutionized the traditional way of mask treatment. The app-connected device uses modern beauty-technology like warming, cooling, T-sonic pulsations and LED therapy. This results in maximum effectiveness allowing the mask-ingredients to penetrate deep into the skin. UFO is a simple at home treatment in only 90 seconds. The compatible masks have been developed by Korean beauty-experts with premium ingredients, perfect fitting for every skin type, addressing anti-aging, dullness or impurities.
For the German market, FOREO called upon RTL AdConnect for a VOD campaign around RTL’s premium content on TV Now, the BVOD (broadcaster video on demand) platform of Mediengruppe RTL Deutschland.
The BVOD campaign is to take place on TV Now until March 13th with a view to raising awareness and developing the sales of this smart device among their core female market segment.
About RTL AdConnect
RTL AdConnect is the international Total Video sales house of RTL Group and beyond. It provides international advertisers a simplified access to a global premium and brand-safe total video inventory ensuring that the right media decisions are made for pan-European campaigns.
Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 165+ million potential consumers in Europe every day.
RTL AdConnect offers exclusive solutions around high quality content across an extensive portfolio of media partners consisting of more than 150+ TV channels, 500+ digital platforms and 30+ radio stations in 12 countries.
With 360-degree solutions, RTL AdConnect supports brands on every step of the way, offering full support from start to finish, ensuring high reach, deep market insights and cross-screen solutions.