The Webinar Series continues with a guide to Addressable TV

February 24, 2021

On March 10, RTL AdConnect will guide you through the Addressable TV landscape and its recent developments in Europe with an exclusive webinar. Featuring testimonies from experts across Europe, the webinar will be moderated by our Head of ATV, Kourosh Ayrom, who seeks to enlighten both advertisers and agencies alike on its benefits.

The demand for Addressable TV has been growing steadily and is being increasingly adopted across Europe; ATV campaigns can now be run in Germany, Italy, Spain, Austria, Belgium and most recently France. ATV advertising offers brands the opportunity to measure and enhance ROIs by combing the scale of Linear TV with the targeting capabilities of digital.

Questions to be discussed

  • What legal & technical developments are paving the way for a stronger linear addressable TV future in France, Spain & Germany?
  • What are the creative opportunities unlocked by addressable linear TV & what incremental impact are they bringing?
  • How can advertisers benefit from including Addressable TV in their total video strategies?
  • What are the key complementary points between addressable TV, linear TV & digital?

Speakers

Thibaud Chevalier, Digital Sales Director, M6 Publicité (France)
Michael Paluszkiewicz, General Director Sales Addressable TV, Ad Alliance (Germany)
Arturo Larrainzar Garijo, Head of Strategy, Atresmedia Publicidad (Spain)
Fernando Pino Velazquez, Marketing Director, Atresmedia Publicidad (Spain)
Rachel Waine, Digital Director EMEA, MediaCom
Kourosh Ayrom, Head of ATV, RTL AdConnect

If you’d like to join us, be sure to sign up by clicking here.

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