February 2020

To The Caribbean With The ‘Marseillais’

02/04/2020, Paris, W9

On February 17, W9 will launch “Les Marseillais aux Caraïbes”. Over the course of nine seasons, the show has achieved cult status in France and has become a part of the digital channel’s identity. The previous season achieved an audience share of 9.1 percent in the target group and reached 3.9 percent of the total viewership. The online videos of “Les Marseillais” attracted 100 million views.

The “Marseillais” trip around the world continues. The group of young people from the south of France will experience their new (TV) adventure in the Caribbean. With “Les Marseillais aux Caraïbes”, the French channel W9, which targets a young audience, continues a show that has achieved cult status in France over the course of nine seasons and has become part of the digital channel’s identity. Starting February 17, “Les Marseillais” will air on weekdays at 6:50 p.m. The previous season was most successful among women under 50 in charge of household management, which is an important demographic for the advertising industry. Almost one million female viewers per episode represented an audience share of 9.1 percent. Among the total viewership, W9 achieved an audience share of 3.9 percent.

If we add the usage on 6play and hence all screens combined, the individual episodes recorded an average of 1.2 million viewers. The videos of “Les Marseillais” attracted 100 million views. “Les Marseillais” went to Dubai in 2019, and, prior to that, their journeys took them to Miami, Rio de Janeiro, Cancún and Thailand, among other destinations. However, no matter where they go the show has been producing excellent results since 2012. This season, participants of the reality series, both new ones and old ones, will meet on the fabulous Caribbean beaches in Tulum, Mexico. Their excursions will take them to Cuba and Mexico City. Although this may sound like indulgent languor, the contestants, as always, have to solve the tasks that booker Mawi gives them. And, of course, love and passion between the participants are along for the ride. (Source BENET)