Locally-produced TV shows have grown significantly. New TV platforms have emerged. Viewing habits have changed. So what can advertisers learn from TV about speaking to global audiences or at an intimate, local level?
This and other related subjects will be discussed during our morning panel discussion ‘TV Talks by RTL AdConnect’. The debate will revolve around specific local trends identified by global insight from TV Key Facts research and be expanded by expert speakers and relevant specialists. The format is a smart way to gather agencies, advertisers and local partners around a common trend, challenge or opportunity.
Our last event
Top thinkers in TV and media converged recently at our last RTL AdConnect’s ‘TV Talks’, when Gideon Spanier, Global Head of Media at Campaign, introduced and moderated the debate ‘Global v Local – What is the Future of TV?’
Stephane Coruble, CEO of RTL AdConnect, joined the discussion with Neil Mortensen, Director of Audiences at ITV; Dug James, SVP Development Production at Fremantle; and Jorma Kremser, Global Media Manager at Bose.
During this session, the TV viewing habits in the last decade were discussed. All participants agreed that even though live TV still dominates daily viewing globally, Europeans now watch more locally-produced shows than American TV productions.