Tool Box – Special Covid

RTL AdConnect provides exclusive insights and tools for all advertising players to deal with the current global situation.
During these times, RTL AdConnect believes advertisers need to stay connected more than ever and prepare for the future.

Learn more

Sign up to our Webinars!
Our online panels and keynotes are filled with insights from expert speakers, and set to keep your brand positively charged. We’ll bring new learnings and analyses to the table, to keep you powered during these challenging times. All webinar recordings and assets are available on this page for you to enjoy and catch up on.

Catch-up on our webinars

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Insights

TV Key Facts, the first glimpse of Covid-19’s impact

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RTL AdConnect’s essential study on Total Video and advertising, TV Key Facts, is published annually, providing analysis of key international trends in TV and online video in terms of consumption, content, advertising effectiveness, adspend levels, innovations, ad-tech and more.

Drawing on the findings of TV Key Facts and brand new research, learn how they tie into the issues faced by advertisers right now, including creativity, sustainability, brand safety and transparency.

The importance of Brands: How to communicate in the Coronavirus era?

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In difficult times, advertisers are under pressure to squeeze their budgets. Some brands go straight to the bottom line and adspend is significantly affected. But consumers haven’t gone anywhere, and they still expect to see the brand and want reassurance from them.

Audience consumption of TV is rising during the lockdown across Europe, and it is possible to adjust the media mix to target an engaged at-home audience through creative content which informs, educates and entertains.

Audience Update

Since the coronavirus outbreak, and especially since lockdown measures have been taken all across the world, everyone has been spending more time watching content.
Television gathers people more than ever.

Take a look on how Covid-19 has impacted audiences in every country:

TV Daily viewing time

TV daily reach

Video views
(BVOD platforms)

Unique users
(BVOD platforms)

Audience Impact

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Week 21

(May 18 to 24, 2020)

Audience Impact

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Week 20

(May 11 to 17, 2020)

Audience Impact

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Week 19

(May 4 to 10, 2020)

Audience Impact

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Week 18

(April 27 to May 3, 2020)

Audience Impact

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Week 16

(April 13 to 19, 2020)

Audience Impact

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Month

(March 16 to April 12, 2020)

Audience Impact

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Week 15

(April 6 to 12, 2020)

Audience Impact

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Week 14

(March 30 to April 5, 2020)

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