IAB Online Interact

The virtual event kicked off with IAB Europe’s Chief Economist Daniel Knapp presenting the AdEx Benchmark study – the definitive guide to advertising expenditure in Europe..

This was followed by a series of panel discussions and keynote speeches to discuss the accelerated change we are witnessing in our ecosystem, impacting investment, roles and responsibilities across our value chain. The event speakers from brands, agencies, publishers and tech companies also addressed the impact that COVID-19 is having on our industry.

// Speakers //

  • Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
  • Barbara Sala, CEE Strategic Connection & Media Director, Coca-Cola
  • Ian Edwards, Communications Planning Director, Facebook

Moderated By: Constantine Kamaras, Chairman Emeritus, IAB Europe

//  Webinar  //

June 3

12.30-13.00 Digital Investment & Transformation in 2020 (with Q&A)

A panel of industry experts discussed how Daniel Knapp’s 2020 market predictions will shape digital investment in 2020 (including spending redistribution, regarding screens, formats, channels and campaign aims), answering what needs to be done to mitigate any damages and secure a sustainable ecosystem.

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